What I Do
Branding, digital marketing and business development.
Built for ambitious brands across Rwanda and East Africa.
Strategy to execution, scoped to deliver measurable results.
Service 01
Attention is only worth something when it converts. I build full-funnel digital campaigns spanning social, search, content and paid media, engineered to generate leads, lift conversion and grow return on investment.
From day-to-day social management to a full website build, every channel is measured, reported and tuned so your spend compounds instead of disappearing.
Channel strategy, content calendars and community management that grow an engaged, on-brand audience.
Fast, beautiful, conversion-focused websites that turn visitors into enquiries and customers.
Search optimisation and end-to-end paid campaigns designed to reach the right people at the right moment.
Editorial, photography and visual content crafted for reach, recall and a consistent brand voice.
Service 02
A brand is the story people tell when you've left the room. I build identities around people and brand archetypes, shaping story, voice and design so the right audience sees themselves in your brand.
From naming and logo to a complete visual system and guidelines, I give startups and corporations a voice worth remembering and the tools to keep it consistent.
Logo, palette, type and a complete identity system built to last and scale across every touchpoint.
Positioning, archetypes and a messaging framework that make your brand resonate with the people who matter.
Stationery, decks, packaging and social assets that carry the brand consistently wherever it appears.
A documented system that keeps your brand sharp, consistent and unmistakably yours at every scale.
Service 03
Promising ideas deserve a path to becoming resilient ventures. Drawing on real case studies and more than a decade of practice, I coach founders and teams through the modeling, strategy and discipline that turn ambition into traction.
Having trained and mentored over 500 entrepreneurs, I bring proven playbooks, from market entry to investment readiness, that you can put to work and repeat.
One-to-one guidance through real case studies, turning lived experience into results you can repeat.
Curriculum design and workshops that equip founders and teams with practical, applied skills.
Business modeling, go-to-market planning and growth sprints that move ideas into real traction.
Investment-readiness support, decks and narratives built to win backing and pass diligence.
Why Work With Me
More than a decade of practice across branding, marketing and business development, with a track record of turning strategy into measurable outcomes.
More than a decade delivering work for startups and corporations across Rwanda and East Africa.
Through the Tony Elumelu Foundation, BPN Rwanda, Kula Project and Accelerate Academy.
One partner across brand, marketing and growth: aligned, accountable and measurable.
Tell me about your brand, your goals and where you'd like to be, and I'll craft a tailored proposal with scope, timeline and pricing built around them.