Social Media Marketing
Channel strategy, content calendars, production and community management, with monthly reporting on reach, engagement and leads generated.
From $500 / month
Social media, websites, SEO and campaigns that turn attention into leads, conversions and return on investment.
Digital Marketing in Rwanda
Most businesses in Kigali are not short of posts. They are short of a system: a clear message, the right channels, a reason to click and a way of knowing what actually worked.
I build that system. Channel strategy and content that suits how Rwandan audiences actually behave online, websites designed to convert rather than merely exist, search optimisation so you are found by people already looking, and campaigns measured on cost per lead instead of applause.
Every engagement reports on the numbers that matter: leads, conversion rate and return on investment. If a channel is not earning its budget, we change it.
What's included
Start with the piece that unblocks growth fastest, then expand. Most clients begin with social media or a website.
Channel strategy, content calendars, production and community management, with monthly reporting on reach, engagement and leads generated.
From $500 / monthFast, SEO-ready websites structured around one clear customer journey, with enquiry forms wired straight to your inbox.
$300 – $1,500Keyword and competitor research, on-page and local SEO, plus paid campaigns across Meta and Google managed on cost per lead.
From $300Photography, video, animation and copywriting produced for the channels you actually use, in your brand voice.
$200 – $2,000Why work with me
Campaigns built by someone who has produced work for national institutions and bootstrapped SMEs alike.
Leads, conversion rate and return on investment. Reach and impressions are context, never the headline.
What performs on Rwandan feeds, when people are actually online, and which platforms convert for which sectors.
The same person plans the campaign and produces the work, so nothing is lost between strategy and execution.
Public health video campaigns for the Rwanda Biomedical Centre and an animated explainer for IOM, delivered at national scale.
SEO work keeps paying after the campaign budget stops. Most clients see meaningful movement within two to four months.
From $200 for content up to $2,000 for a full campaign engagement, scoped after a short discovery call.
Frequently Asked Questions
What businesses in Kigali ask before starting a marketing engagement.
Social media marketing starts at $500 per month, website development runs $300 to $1,500, SEO and campaign creation start from $300, and content creation ranges from $200 to $2,000 depending on scope. Every engagement is scoped after a short discovery call so you only pay for what you need.
Most clients see meaningful movement in search visibility within two to four months. SEO compounds, so early gains keep building the longer we work together, unlike paid ads which stop the moment the budget does.
It depends entirely on your customer. Instagram and TikTok perform strongly for consumer brands in Kigali, LinkedIn for B2B and professional services, and WhatsApp Business remains the single most underrated conversion channel in the Rwandan market. The audit comes before the calendar.
Yes. Website development is part of the digital marketing service, from $300 to $1,500. If you do not have a site yet, we can build it and your marketing engine at the same time so they are designed to work together.
Yes, across Meta, Google and local channels. Ad spend is separate from the management fee, and I report on cost per lead weekly so you can see exactly what each shilling of budget returned.
I write and design it. You review and approve everything before it goes live, and your input always shapes the direction. Photography, video and animation can all be produced in-house.
Yes. I work with clients across Rwanda and East Africa, including Uganda, Kenya, Tanzania and Burundi. Digital work runs comfortably remotely, with production days on location where the project needs them.