Brand Identity Design
Logo, secondary marks, colour palette, typography and a complete visual system, delivered in every format for print and digital.
From $200
Brand identity, strategy and messaging for businesses that want to be chosen, not just noticed.
Branding in Rwanda
Kigali is getting more competitive every year. Sectors that had three players now have thirty, and customers choose on trust long before they compare price. That trust is what a brand actually is, and it is built deliberately.
I am a branding strategist based in Kigali, working with Rwandan and East African businesses to build identities that hold up: a clear position in the market, a personality people recognise, and a visual system that works on a business card, a billboard and a phone screen alike.
Over more than a decade I have built brands for public institutions, NGOs, growing SMEs and founders launching their first venture, from full identity systems to focused rebrands for companies entering new markets.
What's included
Every engagement is scoped to your stage and goals. Most clients start with identity design or strategy, then build the rest around it.
Logo, secondary marks, colour palette, typography and a complete visual system, delivered in every format for print and digital.
From $200Positioning, brand archetype, tone of voice and a messaging framework so your whole team describes the business the same way.
From $100Business cards, stationery, decks, packaging, signage and social templates, all carrying the identity consistently.
From $200A living document so your team, and any future designer, applies the brand correctly long after the project ends.
From $200Why work with me
Not a template mill. Strategy first, then design that earns its place.
I live and work in Kigali. I understand how Rwandan customers make decisions, what reads as premium here, and what simply reads as foreign.
A logo is a mark. A brand is a position. Every project starts with who you serve, what you promise and why anyone should believe you.
The identity you get works at every size and on every surface, with guidelines so it stays intact as your team grows.
Work delivered for the Rwanda Biomedical Centre, IOM, Inkomoko and BPN, alongside founders building their first brand.
With a master’s in entrepreneurship and innovation, I read your brand as a commercial asset, not an art project.
Published starting prices, scoped after a short discovery, so you know what you are committing to before you commit.
Frequently Asked Questions
The questions Rwandan businesses ask most before starting a branding project.
Brand identity design starts from $200, brand strategy and messaging from $100, visual materials from $200 and brand guidelines from $200. A full identity engagement typically lands between $500 and $2,000 depending on scope, deliverables and how many applications you need.
A full brand identity usually takes three to five weeks from discovery to final files. Focused pieces such as visual materials or guidelines move faster, often within one to two weeks.
A logo is a single mark. A brand identity is the complete system around it: colour, typography, imagery, layout and voice, so your business looks and sounds consistent everywhere it appears. Most businesses that only buy a logo end up paying twice.
Yes. I am based in Kigali and work with clients across Rwanda and the wider East African region, including Uganda, Kenya, Tanzania and Burundi. Most of the process runs comfortably online, with in-person sessions in Kigali where they add value.
Absolutely. We can build the strategy, guidelines and materials around your existing mark, or refine it, whichever genuinely serves the brand better. I will tell you honestly which one I would recommend.
When your best prospects no longer understand what you do, when you have outgrown the market you originally designed for, or when your visual identity no longer matches the quality of your work. Rebranding is a growth decision, not a redecoration.
Source files, exported assets in every format for print and digital, application mockups, and a brand guidelines document your team can use immediately.