Digital Marketing

🌍 Digital Marketing with Frank Mugarura

Strategic, Creative & Data-Driven Solutions for Businesses That Want to Stand Out

As Frank Mugarura, I offer digital marketing services that go beyond boosting likes or running ads. I focus on building strong digital systems—where strategy, design, storytelling, data, and technology work together to attract, convert, and retain your ideal audience.

From social media to Google search, content to design, I provide integrated solutions tailored to your brand goals, using tools that are relevant, measurable, and localized for Rwanda and the wider East African market.

1. 📱 Social Media Marketing (SMM)

I design and manage results-driven social media campaigns focused on visibility, engagement, and conversion.

✅ What I Deliver:

• Content Strategy: Monthly plans based on your audience, goals, and seasonal moments

• Creative Assets: Branded visuals (carousels, posters, reels, animations)

• Community Management: Daily comment responses, DM follow-up, reputation building

• Paid Campaigns: Facebook, Instagram, TikTok, LinkedIn Ads—geo-targeted and optimized

• Influencer Integration: Identify and manage partnerships with credible voices

• Analytics Reports: Weekly or monthly summaries showing ROI (reach, clicks, conversions)

📌 Business Benefit: It’s not just about going viral—my approach ensures every post aligns with your marketing funnel, building a loyal audience and generating leads or sales.

2. 🔍 Search Engine Optimization (SEO)

Your customers are searching. I make sure they find you first.

✅ What I Deliver:

• Keyword Research: Targeted to your industry and location (e.g., “Best wine in Kigali”)

• Website Optimization: Title tags, meta descriptions, page speed, mobile responsiveness

• Blog Content: Monthly articles optimized to improve your Google ranking

• Google My Business Optimization: Set up and management for better map visibility

• Backlinking & Citations: Building authority through strategic links and mentions

📌 Business Benefit: SEO builds long-term digital equity—bringing you organic leads without the constant cost of paid ads.

3. ✍️ Content Creation

I don’t just post—I tell your story. Whether you’re selling a product, a service, or a movement, I help you create impactful content that educates, entertains, or converts.

✅ What I Deliver:

• Photography & Video: Products, people, testimonials, events (with editing and motion)

• Reels, Shorts, TikToks: Trend-based or campaign-specific content

• Infographics: To simplify your value proposition or showcase data

• Copywriting: From ad headlines to full articles

• Email Campaigns: Designed, scheduled, and automated via platforms like Mailchimp

📌 Business Benefit: Great content builds trust, explains value, and boosts sales. I make sure you always have something fresh, branded, and relevant to say.

4. 💻 UI Design & Digital Experience

Your website or landing page is often your first impression. I design digital experiences that are visually aligned with your brand, easy to use, and optimized for conversion.

✅ What I Deliver:

• UI Mockups: Designed in Figma/Adobe XD for desktop and mobile

• Landing Pages: For campaigns, lead capture, or product showcase

• User Flow Design: Making sure visitors know exactly what to do

• Integration Support: Newsletter signup, order buttons, WhatsApp chat

📌 Business Benefit: A good-looking interface isn’t enough. I ensure it also performs—with high speed, clean design, and clear CTAs.

5. 📊 Google Analytics & Data Tracking

I help you make data-backed decisions by setting up tools to track every interaction that matters.

✅ What I Deliver:

• Google Analytics 4 Setup

• Meta Pixel & TikTok Pixel Integration

• Event Tracking: Add to cart, link clicks, video plays, form submissions

• Custom Dashboards: To visualize your KPIs and funnel

• Campaign Reporting: What’s working, what needs to be optimized

📌 Business Benefit: You don’t need to guess. I’ll show you what drives traffic, what converts, and where to put your money.

🧩 Final Word from Frank

I work with businesses, startups, and organizations that want to show up differently—to not only exist online, but to stand out, build trust, and grow in the Rwandan and East African market.

If you're looking for a consultant who understands strategy, design, and execution—and who actually partners with you to get things done—you've found him.

Let’s grow your brand.
Let’s get your message to the right audience.
Let’s make your impact measurable.

FAQs

What is this service?

This service provides detailed explanations about our offerings.

How do I get started?

Place the order through the product list or reach out to me directly to my phone or email in the contact page

What makes this service different?

I focus on clear, thorough details so you understand every aspect before deciding.

Is support available?

Yes, I offer ongoing support to answer any questions you may have.

Are there any hidden fees?

No, all costs are clearly outlined upfront with no surprises.

Can I customize the service to my needs?

Absolutely, I tailor our service details to fit your specific requirements.